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This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

This idea might seem breathtakingly simple, but I can't say that I've ever seen any business owner break it down and put it into practice like this 🤔

Trevor Young
Trevor Young
Are you a thought leader, domain expert or curator - and why does it matter?

Are you a thought leader, domain expert or curator - and why does it matter?

Gaining clarity on this question will help you shape people’s perceptions of your personal brand, and influence how they see (and talk about) you

Trevor Young
Trevor Young
Credibility wins! How to beat the hucksters and wannabes at their own game

Credibility wins! How to beat the hucksters and wannabes at their own game

Channel your frustration, start building your foundations: Three ways to put ‘strategic separation’ between you and the competition (including the internet 'baddies')

Trevor Young
Trevor Young
Do you want to give up? I know I sometimes do 😬

Do you want to give up? I know I sometimes do 😬

Run your race. Make your mark. Change the game. It's time to draw a line in the sand, and start standing out for all the right reasons.

Trevor Young
Trevor Young
Here are 11 ways that content will fuel the effectiveness of your PR and communications efforts

Here are 11 ways that content will fuel the effectiveness of your PR and communications efforts

BUMPER CONTENT EDITION: Should 2025 be the year you go all-in on content? *PLUS* '2024: The year creators took over' + 'Google doesn’t care about you'

Trevor Young
Trevor Young
Vanguard content: rocket fuel for your brand reputation

Vanguard content: rocket fuel for your brand reputation

WARNING: The concepts contained within have the potential to differentiate your business from your competitors, but you're gonna have to put in the work :)

Trevor Young
Trevor Young
How to turn educational content into a marketing weapon for your business

How to turn educational content into a marketing weapon for your business

Get inspired by these 10 brilliant examples of business owners who are attracting an audience for all the right reasons using education-based content.

Trevor Young
Trevor Young
Is it time to rethink the role social media plays in your marketing and communications mix?

Is it time to rethink the role social media plays in your marketing and communications mix?

It’s worthwhile sitting back and asking ourselves: What are the strengths of social media that we can leverage for the benefit of our business?

Trevor Young
Trevor Young
Your PR toolkit: Leverage these tactics for the benefit of your brand and your business

Your PR toolkit: Leverage these tactics for the benefit of your brand and your business

If you’re serious about building a credible authority brand, then marketing by itself ain’t gonna cut it: You’re going to need to get on top of your PR and communications game.

Trevor Young
Trevor Young
How to stand out in a crowded field by creating your own lexicon!

How to stand out in a crowded field by creating your own lexicon!

PLUS ... Changing direction with the content you produce: Some things to think about (and a ‘real-time’ example) #BumperEdition

Trevor Young
Trevor Young
Harness the power of podcast interviews using these road-tested pitching tips

Harness the power of podcast interviews using these road-tested pitching tips

Podcast guesting is a massive reputation-building opportunity for entrepreneurs and subject matter experts, but you've got to do your homework. Here are some tips to get you started!

Trevor Young
Trevor Young
The Content AI Issue: Here are 4 tools I can't do without *plus* an AI example that will knock your socks off!

The Content AI Issue: Here are 4 tools I can't do without *plus* an AI example that will knock your socks off!

I've found these AI tools to be valuable in the content creation process and thought you might find them helpful also! They’re road-tested, cheap and time-saving ⏰ - check 'em out!

Trevor Young
Trevor Young
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