Reputation OnRamp

Reputation OnRamp

Self-promotion for self-respecting solopreneurs and founders of small but mighty businesses

Archive

Is it time to rethink the role social media plays in your marketing and communications mix?

Is it time to rethink the role social media plays in your marketing and communications mix?

It’s worthwhile sitting back and asking ourselves: What are the strengths of social media that we can leverage for the benefit of our business?

Trevor Young
Trevor Young
Your PR toolkit: Leverage these tactics for the benefit of your brand and your business

Your PR toolkit: Leverage these tactics for the benefit of your brand and your business

If you’re serious about building a credible authority brand, then marketing by itself ain’t gonna cut it: You’re going to need to get on top of your PR and communications game.

Trevor Young
Trevor Young
How to stand out in a crowded field by creating your own lexicon!

How to stand out in a crowded field by creating your own lexicon!

PLUS ... Changing direction with the content you produce: Some things to think about (and a ‘real-time’ example) #BumperEdition

Trevor Young
Trevor Young
Harness the power of podcast interviews using these road-tested pitching tips

Harness the power of podcast interviews using these road-tested pitching tips

Podcast guesting is a massive reputation-building opportunity for entrepreneurs and subject matter experts, but you've got to do your homework. Here are some tips to get you started!

Trevor Young
Trevor Young
The Content AI Issue: Here are 4 tools I can't do without *plus* an AI example that will knock your socks off!

The Content AI Issue: Here are 4 tools I can't do without *plus* an AI example that will knock your socks off!

I've found these AI tools to be valuable in the content creation process and thought you might find them helpful also! They’re road-tested, cheap and time-saving ⏰ - check 'em out!

Trevor Young
Trevor Young
When it comes to dealing with the media, don’t be THAT guy!

When it comes to dealing with the media, don’t be THAT guy!

It's not about you and your products and services: it's about the media outlet and what's of interest and relevance to their audience *** PLUS LinkedIn algorithm updates ***

Trevor Young
Trevor Young
Use these 10 content categories ('buckets') to guide your social media efforts

Use these 10 content categories ('buckets') to guide your social media efforts

This simple framework will help you diversify and organise content for your social media channels in a way that's strategic and purposeful.

Trevor Young
Trevor Young
The importance of aligning your content with your values and beliefs: What does this look like in action?

The importance of aligning your content with your values and beliefs: What does this look like in action?

Understand your purpose, and why are you doing what you’re doing. Have a strategy, a content philosophy that aligns to your business and personal brand, and follow your course.

Trevor Young
Trevor Young
Reputation Economy vs Creator Economy: Where do you sit, and why is it important?

Reputation Economy vs Creator Economy: Where do you sit, and why is it important?

If you are a content creator in the 'reputation economy', I would be looking at what's going on in the 'creator economy' and learning from who's doing well in that space.

Trevor Young
Trevor Young
Three key attributes of business owners who are nailing their personal brand communications

Three key attributes of business owners who are nailing their personal brand communications

Not rocket science. No magic dust. And certainly no hacks! But plenty of opportunities await those who take their PR, content and digital communications seriously.

Trevor Young
Trevor Young
Beyond 'know-like-trust': Grow your business by focusing on these five forerunners to commercial success

Beyond 'know-like-trust': Grow your business by focusing on these five forerunners to commercial success

Familiarity breeds trust: frequent repetition and exposure to something makes it feel more familiar, and we tend to trust what is familiar.

Trevor Young
Trevor Young
STANDING OUT IN A SEA OF NOISE: How self-respecting business owners can self-promote without feeling icky!

STANDING OUT IN A SEA OF NOISE: How self-respecting business owners can self-promote without feeling icky!

Your guide to building genuine visibility, authority, and influence in a marketplace filled with self-serving braggarts, grandstanders, wannabes, hucksters and quick-hit merchants.

Trevor Young
Trevor Young
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