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From Instagram Reels to real influence: What trial attorney Jefferson Fisher can teach us about modern authority

From Instagram Reels to real influence: What trial attorney Jefferson Fisher can teach us about modern authority

Jefferson Fisher started posting short video Reels on Instagram to grow his law firm. Now he’s sold 200,000+ books. This is his story, and it's a great example of what can happen when the Reputation Economy meets the Creator Economy.

Trevor Young
Trevor Young
Trust Signals: The missing ingredient in your personal brand & authority-building strategy

Trust Signals: The missing ingredient in your personal brand & authority-building strategy

No trust signals = No trust. People don’t just feel trust. They see it. Show the proof. Own your space ✊

Trevor Young
Trevor Young
Bridging the gap between the Reputation Economy and the Creator Economy (and why it matters)

Bridging the gap between the Reputation Economy and the Creator Economy (and why it matters)

Creating content and building an audience can lead to opportunities over and above the day-to-day operations of your own business.

Trevor Young
Trevor Young
Marketing communications: Making sense of the maze of options (and why it's important to build strong foundations)

Marketing communications: Making sense of the maze of options (and why it's important to build strong foundations)

Developing your own philosophy around marketing communications is crucial for success in today's marketplace filled with abundant tools, tactics, and opinions

Trevor Young
Trevor Young
From philosophy to practice: The first steps to Personal Brand Sovereignty

From philosophy to practice: The first steps to Personal Brand Sovereignty

If you could only communicate one idea, on one platform you own, to one audience that matters most - what would you say, and how would you say it?

Trevor Young
Trevor Young
Personal Brand Sovereignty: Own your reputation, shape your narrative, and secure your digital independence

Personal Brand Sovereignty: Own your reputation, shape your narrative, and secure your digital independence

In a digital world built on bullshit, noise, and hype - where algorithms distort reality and rented platforms pull the strings - 'Personal Brand Sovereignty' is your line in the sand!

Trevor Young
Trevor Young
Credible voices are being drowned out. Is there a smarter path for real experts and leaders?

Credible voices are being drowned out. Is there a smarter path for real experts and leaders?

The online world is suffocating in hype, pretence, and burnout. But a quiet shift is coming — built for those ready to lead on their own terms #StayTuned

Trevor Young
Trevor Young
The power of reputation, the need for strategy, plus the challenges of growing an audience for your content

The power of reputation, the need for strategy, plus the challenges of growing an audience for your content

🔎 Inside the minds of Reputation OnRamp newsletter subscribers: What our reader survey revealed!

Trevor Young
Trevor Young
How to build an authority brand that steers prospective clients away from the fakes and the hucksters

How to build an authority brand that steers prospective clients away from the fakes and the hucksters

If it's meant to be, it's up to me! Here are 11 thought-starters to help you build a differentiated authority-driven personal brand in the marketplace

Trevor Young
Trevor Young
Evolving your philosophy and viewpoint over time (includes two real-life examples)

Evolving your philosophy and viewpoint over time (includes two real-life examples)

Want to be seen as a credible authority in your field? Develop your unique ideas, lexicon and philosophies over time - sharpen them as you go, and evolve as required.

Trevor Young
Trevor Young
Content strategy or social media strategy: Which is right for your business?

Content strategy or social media strategy: Which is right for your business?

Have you ever stopped to consider which comes first: social media, or a content strategy? The answer is pretty clear.

Trevor Young
Trevor Young
These three profile-building opportunities are 'right under your nose' - are you missing out?

These three profile-building opportunities are 'right under your nose' - are you missing out?

Here are 3 things to ponder: As a business owner, a knowledge leader or thought provocateur, you need to be constantly be on the look-out for opportunities to elevate your profile and reputation.

Trevor Young
Trevor Young
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