Reputation OnRamp

Reputation OnRamp

Strategic self-promotion for self-respecting solopreneurs, thought leaders and founders of mighty micro-businesses

Archive

Evolving your philosophy and viewpoint over time (includes two real-life examples)

Evolving your philosophy and viewpoint over time (includes two real-life examples)

Want to be seen as a credible authority in your field? Develop your unique ideas, lexicon and philosophies over time - sharpen them as you go, and evolve as required.

Trevor Young
Trevor Young
Content strategy or social media strategy: Which is right for your business?

Content strategy or social media strategy: Which is right for your business?

Have you ever stopped to consider which comes first: social media, or a content strategy? The answer is pretty clear.

Trevor Young
Trevor Young
These three profile-building opportunities are 'right under your nose' - are you missing out?

These three profile-building opportunities are 'right under your nose' - are you missing out?

Here are 3 things to ponder: As a business owner, a knowledge leader or thought provocateur, you need to be constantly be on the look-out for opportunities to elevate your profile and reputation.

Trevor Young
Trevor Young
Are you holding yourself back, and if so ... why?

Are you holding yourself back, and if so ... why?

Too many credible business owners are not putting themselves out there in the marketplace, building their profile and reputation. Here are three excuses I hear all the time - and what to do about them!

Trevor Young
Trevor Young
If you want to create ‘strategic omnipresence’ for your brand, think like the BBC!

If you want to create ‘strategic omnipresence’ for your brand, think like the BBC!

WARNING: This concept is for ambitious business owners who are wanting to take their owned and social media content efforts up a notch or two.

Trevor Young
Trevor Young
ANNUAL READER SURVEY: Could you do me a favour please?

ANNUAL READER SURVEY: Could you do me a favour please?

*** BONUS *** Fill out the survey (and provide an email address, no obligation) and you'll go into the running to win a FREE 75-minute 1:1 private coaching session with me, valued at $440

Trevor Young
Trevor Young
This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

This idea might seem breathtakingly simple, but I can't say that I've ever seen any business owner break it down and put it into practice like this 🤔

Trevor Young
Trevor Young
Are you a thought leader, domain expert or curator - and why does it matter?

Are you a thought leader, domain expert or curator - and why does it matter?

Gaining clarity on this question will help you shape people’s perceptions of your personal brand, and influence how they see (and talk about) you

Trevor Young
Trevor Young
Credibility wins! How to beat the hucksters and wannabes at their own game

Credibility wins! How to beat the hucksters and wannabes at their own game

Channel your frustration, start building your foundations: Three ways to put ‘strategic separation’ between you and the competition (including the internet 'baddies')

Trevor Young
Trevor Young
Do you want to give up? I know I sometimes do 😬

Do you want to give up? I know I sometimes do 😬

Run your race. Make your mark. Change the game. It's time to draw a line in the sand, and start standing out for all the right reasons.

Trevor Young
Trevor Young
Here are 11 ways that content will fuel the effectiveness of your PR and communications efforts

Here are 11 ways that content will fuel the effectiveness of your PR and communications efforts

BUMPER CONTENT EDITION: Should 2025 be the year you go all-in on content? *PLUS* '2024: The year creators took over' + 'Google doesn’t care about you'

Trevor Young
Trevor Young
Vanguard content: rocket fuel for your brand reputation

Vanguard content: rocket fuel for your brand reputation

WARNING: The concepts contained within have the potential to differentiate your business from your competitors, but you're gonna have to put in the work :)

Trevor Young
Trevor Young
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