Reputation OnRamp

Reputation OnRamp

Self-promotion for self-respecting solopreneurs and founders of small but mighty businesses

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The Content AI Issue: Here are 4 tools I can't do without *plus* an AI example that will knock your socks off!

The Content AI Issue: Here are 4 tools I can't do without *plus* an AI example that will knock your socks off!

I've found these AI tools to be valuable in the content creation process and thought you might find them helpful also! They’re road-tested, cheap and time-saving ⏰ - check 'em out!

Trevor Young
Trevor Young
When it comes to dealing with the media, don’t be THAT guy!

When it comes to dealing with the media, don’t be THAT guy!

It's not about you and your products and services: it's about the media outlet and what's of interest and relevance to their audience *** PLUS LinkedIn algorithm updates ***

Trevor Young
Trevor Young
Use these 10 content categories ('buckets') to guide your social media efforts

Use these 10 content categories ('buckets') to guide your social media efforts

This simple framework will help you diversify and organise content for your social media channels in a way that's strategic and purposeful.

Trevor Young
Trevor Young
The importance of aligning your content with your values and beliefs: What does this look like in action?

The importance of aligning your content with your values and beliefs: What does this look like in action?

Understand your purpose, and why are you doing what you’re doing. Have a strategy, a content philosophy that aligns to your business and personal brand, and follow your course.

Trevor Young
Trevor Young
Reputation Economy vs Creator Economy: Where do you sit, and why is it important?

Reputation Economy vs Creator Economy: Where do you sit, and why is it important?

If you are a content creator in the 'reputation economy', I would be looking at what's going on in the 'creator economy' and learning from who's doing well in that space.

Trevor Young
Trevor Young
Three key attributes of business owners who are nailing their personal brand communications

Three key attributes of business owners who are nailing their personal brand communications

Not rocket science. No magic dust. And certainly no hacks! But plenty of opportunities await those who take their PR, content and digital communications seriously.

Trevor Young
Trevor Young
Beyond 'know-like-trust': Grow your business by focusing on these five forerunners to commercial success

Beyond 'know-like-trust': Grow your business by focusing on these five forerunners to commercial success

Familiarity breeds trust: frequent repetition and exposure to something makes it feel more familiar, and we tend to trust what is familiar.

Trevor Young
Trevor Young
STANDING OUT IN A SEA OF NOISE: How self-respecting business owners can self-promote without feeling icky!

STANDING OUT IN A SEA OF NOISE: How self-respecting business owners can self-promote without feeling icky!

Your guide to building genuine visibility, authority, and influence in a marketplace filled with self-serving braggarts, grandstanders, wannabes, hucksters and quick-hit merchants.

Trevor Young
Trevor Young
Reputation OnRamp: Self-promotion for self-respecting solopreneurs and founders

Reputation OnRamp: Self-promotion for self-respecting solopreneurs and founders

How to increase your professional visibility, enhance your credibility, and grow your authority and sphere of influence in the marketplace.

Trevor Young
Trevor Young
Beyond media coverage: Understanding the integral role PR plays in business success

Beyond media coverage: Understanding the integral role PR plays in business success

There is a lot more to PR than just 'getting ink' - done well, it can unlock the potential of your business!

Trevor Young
Trevor Young
When it comes to content & digital communications, it's important to always ask yourself: "Why?"

When it comes to content & digital communications, it's important to always ask yourself: "Why?"

Execution is vital. Experimentation is to be encouraged. As we know, it’s the winners who take action. BUT ...

Trevor Young
Trevor Young
Use this simple framework to keep your content efforts fresh, interesting and on track

Use this simple framework to keep your content efforts fresh, interesting and on track

Being helpful, provoking thought, telling stories and promoting one's brand: this model covers the lot!

Trevor Young
Trevor Young
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