Reputation OnRamp
Self-promotion for self-respecting solopreneurs and founders of small but mighty businesses
Understand your purpose, and why are you doing what you’re doing. Have a strategy, a content philosophy that aligns to your business and personal brand, and follow your course.
If you are a content creator in the 'reputation economy', I would be looking at what's going on in the 'creator economy' and learning from who's doing well in that space.
Not rocket science. No magic dust. And certainly no hacks! But plenty of opportunities await those who take their PR, content and digital communications seriously.
Familiarity breeds trust: frequent repetition and exposure to something makes it feel more familiar, and we tend to trust what is familiar.
Your guide to building genuine visibility, authority, and influence in a marketplace filled with self-serving braggarts, grandstanders, wannabes, hucksters and quick-hit merchants.
How to increase your professional visibility, enhance your credibility, and grow your authority and sphere of influence in the marketplace.
There is a lot more to PR than just 'getting ink' - done well, it can unlock the potential of your business!
Execution is vital. Experimentation is to be encouraged. As we know, it’s the winners who take action. BUT ...
Being helpful, provoking thought, telling stories and promoting one's brand: this model covers the lot!
It takes time, effort and planning to build up a solid media profile in a way that’s strategic and sustainable
Here are 6 reasons why entrepreneurs and thought leaders need to understand how PR really works in today's crowded digital marketplace
In a world awash with ‘wannabes’ claiming to be thought leaders, Mark Schaefer is the real deal.
