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Archive

Content strategy or social media strategy: Which is right for your business?

Have you ever stopped to consider which comes first: social media, or a content strategy? The answer is pretty clear.

Trevor Young

These three profile-building opportunities are 'right under your nose' - are you missing out?

Here are 3 things to ponder: As a business owner, a knowledge leader or thought provocateur, you need to be constantly be on the look-out for opportunities to elevate your profile and reputation.

Trevor Young

Are you holding yourself back, and if so ... why?

Too many credible business owners are not putting themselves out there in the marketplace, building their profile and reputation. Here are three excuses I hear all the time - and what to do about them!

Trevor Young

If you want to create ‘strategic omnipresence’ for your brand, think like the BBC!

WARNING: This concept is for ambitious business owners who are wanting to take their owned and social media content efforts up a notch or two.

Trevor Young

ANNUAL READER SURVEY: Could you do me a favour please?

*** BONUS *** Fill out the survey (and provide an email address, no obligation) and you'll go into the running to win a FREE 75-minute 1:1 private coaching session with me, valued at $440

Trevor Young

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

This idea might seem breathtakingly simple, but I can't say that I've ever seen any business owner break it down and put it into practice like this 🤔

Trevor Young

Are you a thought leader, domain expert or curator - and why does it matter?

Gaining clarity on this question will help you shape people’s perceptions of your personal brand, and influence how they see (and talk about) you

Trevor Young

Credibility wins! How to beat the hucksters and wannabes at their own game

Channel your frustration, start building your foundations: Three ways to put ‘strategic separation’ between you and the competition (including the internet 'baddies')

Trevor Young

Do you want to give up? I know I sometimes do 😬

Run your race. Make your mark. Change the game. It's time to draw a line in the sand, and start standing out for all the right reasons.

Trevor Young

Here are 11 ways that content will fuel the effectiveness of your PR and communications efforts

BUMPER CONTENT EDITION: Should 2025 be the year you go all-in on content? *PLUS* '2024: The year creators took over' + 'Google doesn’t care about you'

Trevor Young

Vanguard content: rocket fuel for your brand reputation

WARNING: The concepts contained within have the potential to differentiate your business from your competitors, but you're gonna have to put in the work :)

Trevor Young

How to turn educational content into a marketing weapon for your business

Get inspired by these 10 brilliant examples of business owners who are attracting an audience for all the right reasons using education-based content.

Trevor Young